BRIEF
New Business & Strategy
Draft a campaign brief at speed
Use Claude to rapidly structure a campaign brief from a client conversation or set of notes. Feed it the raw context and get a polished, structured brief back in minutes.
03 — Use Cases
Real ways AI is being applied across Miroma. Browse for inspiration — then submit a use case from your own workflow.
How to use this page
Think of your most routine task
What do you do every week that takes longer than it should? Writing first drafts, prepping for client calls, researching prospects, formatting reports?
Match it to a category
Choose a category below to narrow down to what's relevant to your role.
Open a card and follow the steps
Each card tells you which tool to use and includes a ready-to-use prompt or starting point. Swap in your own details and go — you don't need to get it perfect.
New Business & Strategy
Use Claude to rapidly structure a campaign brief from a client conversation or set of notes. Feed it the raw context and get a polished, structured brief back in minutes.
Give Claude a campaign idea, brand tone of voice and platform requirements. Get 20+ on-brand post variations across LinkedIn, Instagram and X — in seconds, not hours.
Creative & Production
Feed Springboards a brief and get a wide range of creative sparks — directions, angles, and ideas you might not land on alone. Use the Randomness Bar to push into more unexpected territory and map the creative landscape before the team commits.
Creative & Production
Turn a script or creative brief into a professional-quality video with LTX Studio. Ideal for concept videos, social reels and client presentations where production speed matters.
Account Management
Let Fireflies join your client calls and internal meetings. Get automatic transcripts, AI summaries and a clean list of action items — shared with your team before you've closed the laptop.
Creative & Production
Upload your recording to Descript and use AI transcription to cut filler words, remove dead air and restructure the episode — all by editing text, not timelines.
New Business & Strategy
Paste competitor content, ads and positioning into Claude. Get a structured competitive landscape analysis identifying patterns, gaps and opportunities in the time it takes to make a coffee.
Account Management
Feed Claude your campaign performance numbers and ask it to write the narrative — turning raw metrics into a compelling story that highlights what worked, what didn't, and what's next.
PR & Communications
Brief Claude on your audience, product, tone and goal. Get a full email campaign — subject lines, preview text, hero copy and CTA — ready to drop into your sending platform.
Creative & Production
Use Claude to take a single creative concept and explode it into 15 executional directions — adapting tone, format and angle for different audiences, channels and markets in one session.
Give Claude your campaign objectives, brand guidelines and influencer profiles. Generate tailored, personalised briefs for every creator — consistent yet bespoke.
Creative & Production
Upload a webinar or interview to Descript. Use the transcript to identify the best clips, then export vertical cuts for Reels, TikTok and LinkedIn — without touching a timeline.
Account Management
Search your Fireflies transcript library to find everything discussed with a client across all past meetings. Brief yourself fully in minutes — without reading a single set of notes.
Share your media plan data with Claude and ask it to write a clear, persuasive narrative — explaining channel mix, budget allocation and targeting strategy, ready for client presentation.
PR & Communications
Brief Claude on the news, the angle and the target publications. Get a polished press release and personalised journalist pitches — tailored by outlet and editorial interest.
Feed in social data across platforms and get a structured dashboard showing brand sentiment trends at a glance. Spot how audiences are reacting to a campaign or brand moment — without manual aggregation.
Creative & Production
Share a Springboards session with your team, generate sparks together, and use the Canvas to organise the strongest directions in real time. Replaces the whiteboard brainstorm with something faster and more diverse in output.
Assess how well a client's content is optimised for AI-generated answers and geographic search signals. Get a structured report with gaps identified and actionable steps to improve visibility in AI-powered search.
Creative & Production
Use Springboards to stress-test a creative concept before it goes in front of a client — generating alternatives, identifying where your territory feels familiar, and sharpening what makes your direction genuinely distinctive.
New Business & Strategy
Specify a client's industry or sector and get a structured roundup of the most relevant news, trends, and developments — ready for a weekly client call or status update. Stay sharp without the scroll.
New Business & Strategy
Describe the survey objective and target audience and get a polished first draft across multiple question types — informed by research best practice and adaptable to any campaign or insight-gathering brief.
Input a campaign brief and get a full PPC structure — ad groups, keyword themes, headlines, descriptions, and bid strategy guidance. Speeds up campaign setup significantly without sacrificing rigour or quality.
Creative & Production
Explore cultural references, trend angles, and creative territory for any brief. Gets copy and creative teams past the blank page with real substance to back up the ideas — fast.
New Business & Strategy
Get a structured, researched list of current and upcoming Broadway productions with key details including genre, run dates, and target demographic. Supports campaign planning, sponsorship research, and cultural context work for entertainment clients.
New Business & Strategy
A seven-phase prompt chain for taking a prospect from first contact to pitch-ready deck. Covers client research, call briefing, brief summary, case study selection, Springboards positioning, and RFP response — all structured and validated at each stage.
New Business & Strategy
Upload existing content and get an updated version optimised for current search intent, keywords, and structure — without losing the original voice. Keeps client content performing without starting from scratch.
Creative & Production
Input a draft and specify the tone, audience, and brand constraints — and get a polished version that maintains the brand's voice. Ideal for final-pass copy edits before work goes to the client for approval.
Account Management
Share raw notes or content and get a fully structured presentation with clear narrative flow, slide-by-slide structure, and formatting guidance. Gets you from blank slide to first draft without the manual layout work.
Account Management
Upload a sprawling brief and get a concise summary of the core ask, target audience, tone, and must-have creative elements. Cuts onboarding time for the creative team and keeps everyone pointing in the same direction.
Account Management
Paste in Word document content and get a suggested slide structure with clear hierarchy and visual layout guidance. Takes the manual work out of translating written docs into presentation format.
Account Management
Aggregate the last 24 hours of client comms, project updates, performance alerts, and sector news — filtered to what's genuinely new — into a morning briefing under 250 words.
Account Management
Pattern-match the client's trajectory against capability adjacencies and peer-account benchmarks to generate three ranked growth hypotheses, each tied to specific evidence.
Account Management
Moves from broad genre audience to primary, secondary, and exploratory audiences — each with a buying motivation, channel map, and budget allocation, not just demographics.
Account Management
Identifies the 6 to 10 moments worth a coordinated push across a 12-month forward window, each with a hook, channel mix, yield expectation, and lead time.
Account Management
Structures a client presentation around one takeaway and builds the deck spine backwards from it — insight, evidence, implication, action. One narrative, not a data dump.
Account Management
Maps every format in the media plan to an existing asset (REUSE/RECUT) or a new production brief (NEW), stages the schedule against lead times, and flags any gaps.
Account Management
Produces the internal honest assessment and the client-facing QBR deck spine separately — three highlights, three lessons, three priorities, and the big asks surfaced, not buried.
PR & Communications
Compile press hits across publications into a structured log with outlet, date, sentiment, and coverage angle. Keeps tracking organised and client-ready throughout a campaign or award cycle.
PR & Communications
Scan through press coverage and transcripts to surface the strongest quotes and soundbites quickly. Ideal for building award entries, client highlight reels, and end-of-campaign reports.
Upload a PDF media plan or spec sheet and get a structured CSV with all key ad specifications — dimensions, formats, file sizes, and deadlines. Eliminates manual data entry and reduces spec errors across a campaign.
Creative & Production
Paste in your HTML code and get fixes, optimisations, or build suggestions back instantly. Cuts debugging time and helps the team move faster on rich media ad builds without digging through documentation.
Creative & Production
Create photorealistic, brand-aligned visual comps for new business pitches in minutes. Lets the team present polished creative concepts at pitch stage without waiting on production timelines or external suppliers.
Creative & Production
Upload a rough sketch or hand-drawn concept and generate a polished visual showing what it could look like in reality. Bridges the gap between idea and execution at the proposal or early creative stage.
Creative & Production
Enhance image resolution and apply retouching automatically — turning rough or legacy visuals into client-presentable assets. Useful for repurposing older campaign imagery or elevating supplied assets that don't meet spec.
Creative & Production
Describe the visual you need — scene, mood, style, subject — and generate a high-quality image or short video clip. Speeds up concept development without a brief needing to go through full production.
Creative & Production
Create multiple visual directions for a brand identity or campaign key visual in minutes. Helps teams explore creative territory and pressure-test options with stakeholders before committing to production.
Creative & Production
Composite photorealistic key art visuals for client proposals or campaign presentations. Presents the creative vision in a production-ready way — helping clients commit to a direction with confidence.
Creative & Production
Turn a script, shot list, or creative concept into a visual storyboard automatically. Accelerates pre-production and helps clients and directors visualise the creative vision before a shoot is committed to.
Creative & Production
Feed in an audio file and generate matching video visuals automatically. Useful for social content, podcast clips, or any audio-first production that needs a compelling visual layer without a dedicated shoot.
Creative & Production
Make targeted corrections to existing footage — adjust an expression, swap a background, correct a moment — without returning to set. Reduces reshooting costs and turnaround time significantly on final delivery.
Creative & Production
Create branded, on-brief imagery without licensing fees or generic stock results. Generates visuals that actually match the campaign aesthetic and brand guidelines — rather than settling for what's in a library.
Creative & Production
Use LTX brand packs — objects, casts, fonts, and colour palettes — to generate campaign assets with built-in visual consistency. Keeps production scalable across multiple deliverables without sacrificing brand integrity.
Creative & Production
Use Descript's AI to scan footage and surface the most engaging moments — grouped by sentiment, character, or theme — then auto-format them for social. Replaces hours of manual scrubbing with an intelligent first pass.
Creative & Production
Remove filler words, silences, and retakes in one click, then export a structured rough cut to Adobe Premiere XML. Lets editors skip the cleaning phase entirely and focus their time on the creative finish.
Creative & Production
Two-stage production: draft without personal contact details, then finalise under separate review. Builds header, schedule in 24-hour format, locations, talent table, crew table, and H&S notes.
Creative & Production
Organises every required shot into a day schedule grouped by location and lighting — with per-shot cards, three priority shots tagged, and a 15% time buffer built in.
LTX Studio
Upload a photograph or key visual, write a motion prompt (push in, pan, dolly out), and generate a dynamic video clip — without a shoot. Ideal for social content, client presentations, and pitches where movement adds impact.
LTX Studio
Go from brief to finished video without leaving LTX Studio — write the script, auto-generate a storyboard, produce scene visuals, assemble the timeline, and export a finished cut ready for client or social.
Finance
Paste statement rows, receipt descriptions, and your job code list — and Claude matches transactions, assigns codes, flags discrepancies, and produces a ready-to-submit reconciliation table. Cuts manual AMEX and expense reconciliation from hours to minutes.
Finance
Feed monthly figures into Excel and use the Claude extension to generate a structured summary with variance analysis, trend callouts, and a narrative ready for finance reporting. Replaces hours of manual formatting and interpretation at close.
Finance
Line-by-line matching of an invoice against a booked media plan with EXACT / WITHIN_TOLERANCE / OVER_TOLERANCE / NOT_ON_PLAN classification per line, plus vendor-name mismatch detection.
Finance
Claude writes the narrative around locked numbers — never the numbers themselves. Pairs each variance to its driver, separates underlying performance from one-offs, and flags any inconsistent inputs.
Finance
Pairs each sales movement with its probable cause, distinguishes what the team controlled from market forces, and surfaces one finding the team probably didn't expect.
Finance
Diagnoses the sales problem first, then generates three discount options ranked by risk-adjusted lift — with floor price and brand constraints locked in throughout.
Finance
Decomposes the margin gap into scope, estimation, and execution failures — by role, against agency average — and surfaces the leakage from unrecovered scope.
Finance
Drafts the revenue recognition memo for Finance and Legal review — obligation by obligation, with every judgement tagged [FINANCE REVIEW] or [LEGAL REVIEW] and no final decisions made.
New Business & Strategy
Paste a client brief and get a complete pitch deck skeleton back in minutes — slide-by-slide narrative, exec summary, strategic positioning, case study hooks, budget structure, and next steps. Customise with your agency and client name for an immediately usable output.
New Business & Strategy
A two-pass process: extract the sharpest insight from your campaign data, anchor the headline on the single most striking result, then self-check every claim against the source material.
New Business & Strategy
Match the client question to past responses and credentials, adapt the language to the question's exact wording, and keep one provable proof point. Every claim either traces to source material or gets a [VERIFY] flag.
New Business & Strategy
Synthesises brand assets, audience insights, and competitor positioning into a single strategic platform statement — one sharp idea, not a deck.
New Business & Strategy
Builds the pitch strategy before the deck: one positioning, the unstated need behind each stated objective, and a 7-beat pitch arc that pre-empts competitor angles.
Paste raw media plan rows and get a normalised table back with consistent fields, separated gross/net costs, flagged discrepancies, and a budget summary by channel. Ready to drop into a reporting tool or share with a client.
Answer the question first, explain second, warn about confidence third. Sorts creatives by the metric that best answers the question and flags any with insufficient sample size.
Drafts a booking confirmation to a vendor with every figure verbatim from the plan — plus a short follow-up version for chasing. Checks completeness before drafting and flags any missing fields.
Stress-tests the plan against the brief, channel by channel — flags what's missing, what's excess, what's mispriced against benchmarks, and what the test budget should be.
Finds the one story across paid, organic, PR, and earned — distinguishes correlation from contribution and lands on what the evidence changes about next period's plan.
PR & Communications
Input campaign objectives, activity, and results to get a polished first-draft award entry structured for the specific category and judging criteria. Takes the hardest part of award season — starting — off the team's plate.
PR & Communications
Input the key message, audience, and tone to get a polished internal comms draft — from all-staff emails to team updates and leadership announcements. Keeps messaging clear, consistent, and on-brand across the group.
PR & Communications
Give Claude a show name or campaign and a list of target publications — get a structured coverage log with headlines, authors, key quotes, and sentiment analysis back in minutes. Includes gap analysis and follow-up pitch angles for publications that haven't covered it yet.
PR & Communications
Match the author's voice first, argument second. Analyses a voice sample for sentence length, vocabulary register, and opening style before drafting a piece built around one sharp idea.
Brief Claude on the client, upcoming moments, and content pillars and get a structured monthly calendar with post themes, formats, and platform guidance. Gives the team a plan to react against rather than starting from scratch each week.
Feed in a batch of comments or DMs and get draft replies in the brand's tone — covering common questions, complaints, and compliments. Keeps response times fast without sacrificing quality or consistency.
Score an influencer pool against five dimensions — audience fit, engagement quality, brand-value alignment, risk, and cost — then surface a ranked top 8, a do-not list, and the gap in the pool.
Matches content to brand moments and external anchors, distributes pillars across the window, and builds a week-by-week grid within production capacity.
Clusters community questions by volume, drafts canonical responses in brand voice, flags sensitive topics for human handling, and marks each entry NEW, UPDATED, or RETIRED.
Account Management
Turn raw Sprout Social and YouTube Studio exports into a slide-ready monthly report — metrics block, per-channel commentary, and three actionable insights, all from the data.
Translate campaign social copy into a new language while preserving the hook, brand voice, and platform conventions — not just the words. Flags anything that won't travel culturally.
New Business & Strategy
Build the pitch dossier your new business team can actually use — strategic shifts, role profiles, the trigger for outreach now, and three conversation openers grounded in what the prospect has done.
Account Management
Convert project status notes into a structured weekly deck that leads with what changed, surfaces decisions on both sides, and closes with the one ask of the meeting.
New Business & Strategy
Answer "what should this brand make next month?" — identifying uncrowded territory, distinguishing trends from fads, and recommending three concrete content concepts with rationale.
Beyond the creative brief — the complete operational pack: compliance disclosure language, usage rights, approval workflow, payment terms, and a brand-specific do/don't list.
New Business & Strategy
Build a multi-touch outreach sequence where every email earns its place — opening with prospect-specific intelligence, varying the angle across touches, and closing with a soft ask.
Account Management
Build the onboarding pack a new client can read once and refer back to — team contacts, communication protocols, approval workflows, and 30/60/90-day milestones from your SOW and kick-off notes.
One objective per email. Get five subject line candidates, a preheader, body copy, CTA, plain-text variant, and a pre-flight checklist — built around why this email exists today.
Technology & Development
Paste a creative or client brief into Claude and get a fully working landing page — HTML, CSS, and JavaScript — as an Artifact you can preview instantly. From there, iterate in conversation until it's ready to hand off or deploy.
Technology & Development
Paste an error message and the surrounding code and get a targeted fix with a clear explanation of what went wrong and why. Faster than searching Stack Overflow — and it understands the specific context you're working in.
Technology & Development
Upload code files or paste key sections and ask Claude to explain the architecture, summarise what each component does, or flag potential issues. Gets you productive in a new codebase significantly faster than reading alone.
Technology & Development
Use Claude Design to create interactive UI prototypes directly from a brief or sketch — without writing code or spinning up a design tool. Get something in front of a client or stakeholder in minutes for early directional feedback.
Technology & Development
Paste your code and get a structured README, API reference, or developer onboarding guide written automatically. Keeps documentation up to date without it becoming a separate project — and makes handoffs significantly cleaner.
Technology & Development
Feed Claude a creative or client brief and get a structured technical specification — scope, functional requirements, edge cases, and acceptance criteria. Bridges the gap between what a client asked for and what the development team needs to build it.
New Business & Strategy
Give Claude a category and a market and it names the clichés that category’s advertising keeps reaching for, evidences each with real dated campaigns, and separates dead convention from the codes that are genuinely doing a job.
Five jobs in one prompt: brief intake, consolidating vendor responses into one comparable grid, checking the plan against your brand and supplier rules, building the client-facing file, and tracking who hasn’t replied.
Finance
Claude interviews you on the client and the scope, then assembles the card from your own master pricing — approved copy quoted verbatim, your inclusion rules applied, and a manifest of what went in and what was left out.
Creative & Production
Build the design system once in Claude Design, then package it as a skill — tokens, fonts, logos, components and slide templates. After that, “build me a client deck” comes back on-brand first time.
Creative & Production
Embroidered, spray-painted, cast in aged metal — treatments that would normally mean physically making the thing or paying an illustrator, shown as a comp so the client judges the idea before the route is approved.
Creative & Production
Replace the mood board of other people’s photography with the set-up, styling and framing you actually intend to shoot — so the client approves the real thing before a studio, crew or talent is booked.
Creative & Production
Artboards built one at a time, scaling maths done by hand, templates rebuilt from scratch. Describe the manual steps and Claude writes the InDesign, Illustrator or Photoshop script that does them in one prompt.
Technology & Development
Stop producing the output by hand and build the thing that produces it. A single-purpose builder, made in an afternoon, that turns a repeated two-hour job into a configuration step.
New Business & Strategy
The reading is what makes research take months. Claude codes every open response into themes drawn from what people actually said, counts honestly, pulls the verbatims, and says plainly what the data can’t support.
Creative & Production
Automates the entire social clipping workflow inside Adobe Premiere Pro — auto-clipping, AI speaker reframing, subtitle transcription, and batch export of 9:16 videos from a timecode spreadsheet.
Removes manual effort from Meta paid media setup. Upload a CSV and the platform builds the full campaign architecture automatically — ready to activate. Now embedded in Sold Out's workflow.
PR & Communications
Monitors news sources daily and automatically surfaces reviews, features, and mentions for each show or film in the portfolio — assembling a formatted daily coverage report for PR teams.
Automates the data flow from insertion order to media plan to tag request sheet at Spot Co — eliminating double-keying, reducing errors, and freeing the team for higher-value work.
A centralised platform transforming how media services are delivered across Miroma Group — from brief intake and AI planning through campaign activation to real-time performance dashboards.
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